FOOD TRUCK

The Food Truck is a popular television series following Chef Michael Van de Elzen as he attempts to make healthy alternatives to popular fast foods to sell from the back of his trusty Bedford truck. They recently opened the restaurant The Food Truck Garage. Our brief was clear. Create an brand identity for Two Head Productions to be used across media channels, the Bedford Truck and the Food Truck Garage restaurant location - to holistically promote the Food Truck brand.

Our brand identity suite was driven by a fun, bold typeface, a color palette that took out the bourgeois and spoke to the people. The most profound result is the level of brand awareness created by the visual design identity. Anywhere Michael goes - the graphics wrapped around his truck have helped him land on the map.