LINE 7 Frontier

Line 7 Frontier approached us about creating a new brand from inception; their objective was to launch into the adventure apparel market with a powerful brand, that preached quality, technical superiority and the unique benefit of field-testing in the unpredictable New Zealand weather. 

We delivered brand strategy and identity, product look book, web experience, commercial content and design the installation to launch the brand into the marketplace. With the launch of Line 7 Frontier we created a highly-responsive web experience, integrating bold campaign commercial content. Line 7 Frontier now has all the tools to become a globally-recognised for engineered and intrepid adventure design.