SALEYARDS ROAD

We were handed an amazing brief and opportunity from our client, Wilson Hellaby, a century-young abattoir, with the sole mission of designing and activating their new brand, Saleyards Road. The brand was built to take premium angus beef to the market; especially high-end butcher marketplaces and elite restaurants, who offer the highest level of dining experience.

Thanks to DesignRush for showcasing this project!

 
 
 
 

We produced a brand identity suite, photography, packaging design and marketing rollout that brought a new level of character and integrity to the Wilson Hellaby brand family. Restaurants, butchers and high-end retailers have all expressed appreciation and devotion to the new Saleyards Road meat product groups; and have experienced high-uptake & remarkable customer satisfaction.

 
 
 
 

WHAT THE CLIENT SAID

"We have loved our relationship with StudioXO. Our brand needed be brought into the 21st Century. The SXO team resurrected us with fresh ideas resulting in highly measurable sales results; and they are a riot to work with!"

Jamie Saker - Wilson Hellaby